POUSTOVIT was founded by Liliia Poustovit in 1998 and is based in Kyiv.

The brand's key design approach lies between celebrating life spirit, the world travels influence and sacred elements of Ukrainian national heritage reworked in a new way. POUSTOVIT's vision of modern luxury is largely shaped by refined and relaxed silhouettes combined with vivid colors and distinctive details. Timeless dresses which can be adapted to every occasion of the day, both in the city and during vacation, are central to each collection.