LuVi is an artisanal fashion brand from Ukraine that transforms the art of the past into the heritage of the present.

The brand was founded in Kyiv in 2006 by Ludmila Sedlyar and Victoria Zagrafova. "We wanted to make our brand about love and sexuality – that's why our logo is an upside-down heart. We always hand-embroider this heart on our clothes."

Victoria and Ludmila's friendship goes back fifteen years, and fashion has always been the main topic of conversation. Currently, they live, create, and produce their clothes in their own atelier in Kyiv.