Anton Belinskiy was born in Ukraine. He launched his namesake womenswear brand in 2009. In 2010, he became a headliner of Kyiv Fashion week. He participated in London Fashion week as well as showing independently.

Anton Belinskiy's collections are avant-garde yet wearable. He likes to break the codes and have fun with his clothes. The sustainable approach is at the core of his brand, using vintage as a base for some pieces.