SYCH is a Ukrainian avant-garde looking brand of accessories and leather goods The brand’s story began in Kyiv in the spring of 2023, although it took a year from idea to launch. Our journey from concept to launch tested our resilience as we navigated the challenges of building a team and establishing production processes in Ukraine during a full-scale war. In these challenging circumstances, our determination grew, fueling our passion to create something truly unique—a product that would captivate the world with its aesthetics and unwavering quality. In the midst of power outages, we painstakingly hand-crafted our first prototypes, relying solely on the lighting of lamps powered by portable power banks. This challenging but impressive experience became the foundation for the unbreakable idea and aesthetic that defines our brand.